Eco-friendly bra doubles as shopping bag
Lingerie manufacturer Triumph International Japan has unveiled a new type of brassiere that can be converted into a shopping bag. Called the “No! Shopping Bag Bra” (NO! reji-bukuro bra), the environmentally-friendly lingerie is designed to promote the reduction of plastic bag consumption, a key objective of the revised Containers and Packaging Recycling Law hammered out by Japanese lawmakers in June.
Each year, Japanese shoppers receive an estimated 30 billion plastic shopping bags, which, in terms of the oil resources needed to produce them, amounts to two giant tankers full of oil (millions of barrels). About 30% of these bags are thrown away without being reused, and since the consumption of plastic shopping bags contributes to environmental problems such as increased energy usage, trash buildup, and global warming due to CO2 released in the garbage incineration process, there are urgent calls to reduce their usage.
When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.
The bra — available in red, blue, green, yellow and pink — is made from the Teijin Group’s ECOPET brand of polyester fiber, which has been recycled from plastic bottles through the company’s patented EcoCircle recycling system.
Triumph International Japan has a long history of developing eco-themed bras, with such creations as the Recycle PET Bra (1997), Eco-globe Bra (2004) and Warm Biz Bra (2005).
[Source: Triumph International Japan via Slashdot Japan]
Great
[…] When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serves as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons. […]
[…] Bra becomes tote bag. An eco-friendly bra made of recycled soda bottles that doubles as a shopping bag. You might draw a few stares if you decide to de-bra and convert it into a tote. Upside: You won’t forget to bring your own bag! Unless you go braless, of course. […]
[…] Via Pink Tentacle […]
[…] 12 - Eco-friendly bra doubles as shopping bag [converted to Unicode] “When the bra is being worn, the “shopping bagâ€� portions are folded away inside the bra cups, where they serves as extra padding. [It] converts to a shopping bag by removing the bag portions from the cups and connecting (tags: system:badutf8 campaign awareness recycling plastic recycled bra bag shopping lingerie Triumph underwear Japan) […]
[…] via PINK TENTACLE […]
Plastic shopping bags are ilegal in South Africa anyway because of environmental reasons. In SA you have to bring your own bags to supermarkets. It would be nice to see someone take it off in a shop anyway ;-)
[…] [ More ] [ Via ] Related Post: Kellie ‘Ex-Idol’ Pickler Went Home « And There He Dumped […]
[…] Via Triumph, PinkTentacle, and Gizmodo. […]
[…] Look what I saw on the news yesterday. That’s right, a bra that can be converted into a grocery bag. Am I missing something here? A woman is suppose to buy groceries, take off her bra, and then put her groceries in the bra bag? […]
My wife doesn’t really need this - H cups are big enough to be shopping bags on their own :)
[…] At least Triumph Japan gives them a good opportunity with their "No! Shopping Bra". Though it was a joke but apparently japanese throw away 10 millions plastic bags every year, so came the idea of a 2-in-1 bra. Just can't really imagine a woman removing her bra at the supermarket, strating filling it with her shopping just because she does not want to use plastic bags anymore. When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons. Sources : Pink Tentacle, Triumph Japan […]
[…] Eco-friendly bra doubles as shopping bag Lingerie manufacturer Triumph International Japan has unveiled a new type of brassiere that can be converted into a shopping bag. Called the “No! Shopping Bag Bra” (NO! reji-bukuro bra), the environmentally-friendly lingerie is designed to promote the reduction of plastic bag consumption, a key objective of the revised Containers and Packaging Recycling Law hammered out by Japanese lawmakers in June. […]
[…] Bron: Pink Tentacle | Print […]
[…] [via Ubergizmo via Pink Tentacle] […]
[…] Source: Pink Tentacle Related Posts:Waterproof Gadget BagsTeddy Bear Bin BagsMobile Grocery Bag RackCustom Laptop Bags for Under $50Voltaic Solar Backpack […]
[…] BH & Tasche in einem Auch wenn die nette Dame auf dem Bild nicht asiatisch aussehen würde, würde man sofort erwarten, dass diese kuriose Erfindung garantiert aus Japan kommen müsste, auf die die Welt schon gewartet hat: Ein BH, der sich in nur 5 Einzelschritten in eine Einkaufstasche umwandeln lässt! Diese innovative Idee, deren Praktikabilität allerdings etwas zu wünschen übrig lässt, stammt von Triumph International Japan. Und so funktioniert’s: Die Pads in den Cups bilden die Basis der Tasche und sind herausnehmbar, zusammen mit dem Hakenverschluss kann die Tasche entstehen. Zwar ist die Motivation von Triumph, den Verbrauch an Plastiktüten massiv einzuschränken und somit die Umwelt zu schützen, durchaus lobenswert, doch ehrlich gesagt, ist es schon etwas umständlich, für den Einkauf im Supermarkt, schnell noch eine Umkleidekabine aufzusuchen. Andererseits ist rot, gelb, grün, blau oder pink schon etwas schöner als Jute. Also Mädels, back to the 60s, befreit euch von den Fesseln der BHs und geht lieber damit shoppen! via document.write(”); […]
[…] Ich habe heute einen Artikel gefunden, über einen BH von Triumph, den man in eine Einkaufstasche verwandeln kann. […]
[…] (Via Pink Tentacle.) Tags: bag, bra, Japan, lingerie, Mashups, Triumph Related posts: No related posts […]
I don’t know why this thing is called “No!”. It screams “Yes!” to the two things men and women love most: sex and shopping.
[…] [Press Release] VIA [Pink Tentacle] […]
[…] über pinktentakle […]
[…] One of the user even has commented at pinktentacle in a funny way: I don’t know why this thing is called “No!”. It screams “Yes!” to the two things men and women love most: sex and shopping. […]
[…] As previously noted, there’s real trouble in Japan with overpackaging and heavy excessive consumption of plastic bags. So, cheeky lingerie company Triumph Japan has made a new bra, the No! Shopping Bag Bra (translation) that rearranges, Transformers-style, into a shopping bag. The bag parts fold up into the cups, serving as “extra padding”, and the lace and ribbons become decorations and ties. The whole thing is made from polyester that was recycled from plastic bottles. Available in red, blue, green, yellow and pink […]
OH WOW!…now that’s practicality ;)
[…] Japanese, they never stop with kinky ideas. Triumph International Japan just come out with shopping bra, rather “interesting-but-will-never-be-practised”. Click here to read more […]
so… you got no shopping bag with you when you go shopping and tada! grope inside your blouse and you have a shopping bag!
[…] Found via Gizmodo and Pink Tentacle […]
you really should visit druftz, groeten helemaal te kek
[…] That’s how adaptive reuse can be economically viable. Yes (or No!), its the bra that can be adaptively reused as a shopping bag, known unsurprisingly as the “No! Shopping Bag Bra” (NO! reji-bukuro bra). This environment friendly lingerie is designed to promote the reduction of plastic bag consumption. (from Triumph International Japan via Pink Tentacle) […]
[…] I was surfing the net for plastic bag info, and came across this innovative Japanese-based lingerie manufacturer who has been making eco-themed bras since 1997, and currently makes a bra that doubles as a shopping bag. The NO! Shopping Bag Bra is made from a polyester fiber which has been recycled from plastic bottles through the company’s patented EcoCircle recycling system. Photo credit and article courtesy of Pink Tentacle. Wonder(bra)s never cease. […]
Dear Manager
We take the liberty of writing to you with a view to building up business relations with your firm.
We are firmly positioned as a professional packaging manufacturer specialized in
color printing on Tea Boxes and cartons, paper handbags, manual booklets and many other package solutions.
Our quality products mostly are sold to Asian countries and regions, Europe and America etc course we know
QUALITY& SERVICE are the most important thing of all!
Thank you so much for your consideration! we are always at your service!
Best regards
Michael Jiang
XIAMEN ALLPACK PACKAGING ENTERPRISE CO.LTD.
HTTP://allpack.com.cn
MP: +8613850007087
Skype: michael366700
Tel: +86-592-6298530
Fax: +86-592-6068413
Email: sales5@allpack.com.cn
MSN: michael366700@hotmail.com
[…] The bra is available in five bright colors. It is made from polyester fibers that come plastic bottles. (via pink tentacle) […]
[…] Allerdings: In dem Artikel stand, man wolle sich ein Beispiel an San Francisco nehmen, wo anscheinend ausschließlich Säcke aus Papier verwendet werden. Alternativ wird auch der nachwachsende Rohstoff Kartoffelstärke genannt. Bei Regen, oder wenn man Tiefkühlzeugs in der Tüte hat, ist das suboptimal. Wieso also nicht gleich Stoffsäcke verkaufen? Die sind reißfester und waschbar. Ich habe seit der Konferenz in Berlin eine SNOM-Stofftasche, die ich zum Einkaufen mitnehme, falls ich es nicht vergesse (die VoIP-Telefone von den Jungs und Mädels sind jedenfalls so gut, daß ich dafür gern Werbeträger bin :) Jedenfalls habe ich meist das Problem, daß ich spontan etwas kaufe und dann eben kein Stoff-Inputdevice dabei habe. Natürlich gäbe es Alternativen (siehe shopping bra), aber ich falle da nicht in die Zielgruppe. *denkpause für die werten Leser* […]
[…] 来源 […]
[…] Triumph International Japan has a history of “awareness” bras, speaking out about issues such as privatizing the post office and smoking bans. The newest to come out is the earth-friendly “No! Shopping Bag Bra,” which is made out of recycled plastic bottles and turns into a shopping bag. While the bra is being worn traditionally, all of the excess material is folded away inside the bra serving as extra padding in the cup. When taken off, the bra can be unfolded to create a bra with the straps as the bag handles. The matching panties don’t do anything except hold a card proclaiming your eco-friendliness. I personally don’t know how you could tactfully take your bra off while in the grocery store, and I’m not sure I would want to! But I certainly applaud the effort and anyone brave enough to try! Get The Lingerie Post in your mailbox!Subscribe to the Lingerie Post and stay up to date of all our news… We’ll deliver our entries directly in your mailbox! You’ll even be entered automatically in our season-competitions to win free lingerie!Enter your email address: […]
[…] Source [Pink Tentacle] Clothing, Fashion and Beauty, fashion conscious, recycle, recycled plastic bottles, shopping bag, shopping bags, triumph internationalClothing, Fashion and Beauty, fashion conscious, recycle, recycled plastic bottles, shopping bag, shopping bags, triumph international TrackBack | Suggest A Site | View blog reactions […]
[…] Triumph International have invented a bra that converts into a shopping bag. Strange though it may seem, this is a perfectly serious product. Can you imagine the looks you’d get if you whipped your bra off in the market to convert it to a shopping bag to carry your melons home in? […]
[…] dalam konsesi ini, perusahaan2 di Jepang pun bertekad untuk mendukung program resmi pemerintah ini. Triumph Jepang saja sampai mengeluarkan ”buraja” yang bisa untuk tas kresek belanja kok :-P. Secara […]
[…] some trendy alternatives that will have you looking good as you save the planet [via Trendhunter, Pink Tentacle, […]
[…] to Pink Tentacle, “Each year, Japanese shoppers receive an estimated 30 billion plastic shopping bags, which, […]
[…] : pinktentacle triumphjapan Author: admin Time: Friday, March 14th, 2008 at 11:23 pm Category: Fashion, […]
Maybe this is what the city of Seattle needs to provide when it starts taxing people for using regular paper and plastic. Since the proceeds are supposed to provide each household in the city with a Shopping bag… why not the shopping bag bra????
[…] Seriously, the Japanese invent the weirdest stuff! Here’s another interesting bra I found a while back: Bra Bag […]
[…] needed to produce them, amounts to two giant tankers full of oil (millions of barrels).” See Eco-friendly bra doubles as shopping bag on Pink Tentacle’s blog for […]
[…] few of the many concept bras by Triumph: - NO! Shopping Bag Bra - Voter Turnout Lift-UP Bra - My Chopsticks […]
Hey! look its water proof and it makes noise too!But still its kinda cool to wear.
Only the legalization of cannabis will solve the plastic and nylon problems.
There were a few patents regarding plastic-like materials made from cannabis, but the criminalization of the plant stopped that research, just in time for the new plastic and nylon thrown into the markets by DuPont…
Even the rain forests could have been saved if humanity wouldn’t have stopped it’s traditional way of making paper and fabrics from cannabis….