Ippon Zuri: Catch-and-eat fishing by phone

Ippon Zuri fishing game -- For mobile gamers in western Japan, a hearty seafood dinner awaits just a few key clicks away, thanks to a unique new cellphone fishing game that rewards successful players with home deliveries of fresh, real-world fish.

The game — called “Ippon Zuri” (which means “pole-and-line fishing”) — was created by FIT, a Fukuoka-based system development company who teamed up with a local seafood wholesaler. Game play is simple: players use the phone keys to cast bait to promising-looking fish in the game’s virtual waters, which include sea bream, crab, and other seasonal fish. When a fish takes the bait, the player is sent to a slot machine screen where, if luck prevails and 3 numbers line up appropriately, the virtual fish is hooked and reeled in. A message is then relayed to the wholesaler, who picks up the real-world equivalent from the local seafood market and delivers it, whole and raw, to the player’s doorstep.

FIT president Hiromi Fukuda suggests that Ippon Zuri is more enjoyable than other fishing games because it allows players to eat what they catch. The game (which seems rather like a fancy seafood ordering system) promises more entertainment than a mundane trip to the supermarket and more convenience than a fishing trip to the seaside, and it makes a great pick-me-up for hungry fishermen feeling down on their real-world luck.

The game is open to Fukuoka-area NTT DoCoMo users who register at the Ippon Zuri site and pre-pay for the games (1,000 yen for 3 games) using Edy electronic money.

[Source: Fuji Sankei]

13 responses to: “Ippon Zuri: Catch-and-eat fishing by phone”

  1. […] Ippon Zuri, es un juego “made in japan” en lo que todo lo que pesques en el juego, te lo puedes comer de verdad… y esto con solo un par de clicks. […]

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  3. […] Ippon Zuri: Catch-and-eat fishing by phone ::: Pink Tentacle (tags: gaming mobile) […]

  4. […] past it, there’s a killer idea here. First, let me lay this out for you. There’s a new fishing game going around western Japan that allows mobile phone gamers to boat around and catch fish. Sounds interesting, but what’s […]

  5. […] Más divertido que ir a la compra Guardado en: juegos — frikipolleces @ 9:50 am Tags: pescar, reparto a domicilio, videojuegos ¿Quién dijo que los videojuegos son irreales? Unos japoneses (para variar) han ideado un juego de pesca para el móvil en el que, si tienes suerte, te llevan a casa lo que consigas pescar virtualmente. […]

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  7. […] Ippon Zuri: Catch-and-eat fishing by phone (via […]

  8. Quieres cenar pescado esta noche? Péscalo con tu móvil (sólo en Japón) (Eng)…

    Lo último en juegos para móviles, lo que pescas en el juego te lo llevan a tu casa, enterito. (Bueno, además de pescar tienes que tener suerte y obtener la secuencia correcta)…

  9. […] Ma Ippon Zuri ha qualcosa di decisamente unico, che lo rende assai diverso da altri videogiochi dello stesso genere. Questo piccolo gioco per cellulare funziona come la maggior parte dei suoi “colleghi”, e la sfida principale consiste nel catturare il pesce più grosso, ma quando il pesce in questione ha abboccato, una nuova schermata permette al giocatore di tentare la fortuna su una speciale slot machine: i fortunati che otterrano una combinazione vincente riusciranno a catturare la preda e si vedranno inoltre recapitare a casa l’equivalente reale del pesce che hanno pescato in gioco. Ippon Zuri è stato sviluppato dalla softwarehouse FIT, con sede a Fukuoka, che ha deciso di fare squadra con i pescivendoli del luogo, avviando una fruttuosa collaborazione: per ogni partita vincente viene recapitato al commerciante più vicino un messaggio, ed il pescivendolo provvederà alla consegna, con grande soddisfazione del vincitore. Una grande soddisfazione per tutti i pescatori poco talentuosi, che avranno modo di riscattarsi di fronte agli amici, il gioco è disponibile solo in Giappone nell’area di Fukuoka, e tre partite costano 1000 ¥ (circa 6,50 €). [via Pink Tentacle] […]

  10. […] [read more @ Pink Tenacle] […]

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  12. […] Ippon Zuri Catch-and-Eat Fishing By Phone [Pink Tentacle] Google Health Begins Its Preseason at Cleveland Clinic [Bits] Customers Find All Skin, No Meat At Vegan Strip Club [KPTV Portland] […]

  13. […] New Japanese mobile phone game combines virtual gaming and reality. The game — called “Ippon Zuri” (which means “pole-and-line fishing”) — was created by FIT, a Fukuoka-based system development company. The idea of the game is simple: just virtually catch a fish with your mobile phone and if you manage to get one, a real fish is delivered behind your door.  Read more here. […]

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